Kiddie Cocaine
September 8th, 2008
The UK based Times Online recently reported, “Schoolchildren show addiction to caffeine.”.
As I’ve stated in the past, I don’t think legislation is the answer to this growing problem, but it’s definitely time to act.
“Children will drink them on the walk to school, at break and lunch time. If you have got a child who is worked up on an energy drink, they are going to be agitated during lesson time,” stated Bob Tait of Drugs Education UK.
330 millionliters of energy drinks were consumed in the UK last year alone. That’s equal to 87,176,777.3 gallons, or just over 145 Olympic size swimming pools worth of raw sugar and caffeine.
A Red Bull spokesperson is quoted in the article as stating they do not recommend their product for children; however, in comparing their approach to marketing, can any of us doubt there’s a little Joe Camel in those adorable little angles and their “wiiiings!!”?
Tags: Target: Children
Posted in
Food Marketing, Sugar Addiction |
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